Gold was trading at $4,121 per ounce at 10:05 a.m. Eastern Time on Nov. 25, 2025. This is a $39 gain from yesterday morning and about $1,488 higher than a year ago.
| Gold price per ounce | % Change | |
|---|---|---|
| Price of gold yesterday | $4,082 | -0.95% |
| Price of gold 1 month ago | $3,982 | -3.37% |
| Price of gold 1 year ago | $2,633 | -36.11% |
| Price of gold yesterday | |
|---|---|
| Gold price per ounce | $4,082 |
| % Change | -0.95% |
| Price of gold 1 month ago | |
| Gold price per ounce | $3,982 |
| % Change | -3.37% |
| Price of gold 1 year ago | |
| Gold price per ounce | $2,633 |
| % Change | -36.11% |
For investors wanting an asset less affected by inflation, gold may be a wise choice. Historically, Gold is an asset that appreciates over time. Rather than collecting the actual physical gold manifestations, many people use a gold IRA, which also offers the convenience of not having to store physical gold, which can come with its own cost. Regardless of how you purchase gold, it can help serve as a steady part of a portfolio during market volatility.
Gold isn’t a guaranteed answer in every financial environment. In a strong economy, stocks can deliver better returns both in the short and long term. From 1971 to 2024, traditional stocks averaged 10.7% annual returns, while gold averaged 7.9%.
Still, gold is a reliable, risk-averse asset during economic uncertainty. That’s why some investors see it more as a store of value instead of a typical investment like stocks or bonds.
The spot price is the current rate for buying or selling gold immediately in over-the-counter trades. This helps investors track gold demand and market trends. A higher spot price means stronger demand. Unlike futures, the spot price is for immediate settlement.
When the price for future delivery is above the spot price, it’s called contango, which is common for commodities with storage costs. If the futures price is lower, it’s called backwardation.
Many factors can cause the spot price to fluctuate. Investors should be prepared for this volatility.
The price spread is the gap between the buying and selling price of an asset.
In gold trading, the ask price is the cost to buy, and the bid price is what you’d get for selling. The bid is always less than the ask.
A smaller spread means a more liquid market. Tight spreads typically indicate higher gold demand.
If you picture gold investing as a suitcase filled with gold bars, that’s only part of the story. While buying physical bars, coins, or jewelry is an option, most gold trading happens via exchange-traded funds (ETFs).
James Taska, a fee-based financial advisor, says, “There is a great debate as to whether paper gold is as useful as the physical. From a financial advisor’s viewpoint, it is much easier to rebalance a client’s allocation of gold if it is owned as an exchange-traded fund (ETF), and the spread when attempting to buy/sell gold can be quite variable and wide.”
Popular ways to invest in gold include:
Check Out Our Daily Rates Reports
Deciding if now is the right time to invest in gold is subjective. However, gold can help diversify your portfolio and reduce market risk.
Gold remains a stable asset amid today’s market volatility. Prices have reached record highs, up more than 25% since early 2025, driven by inflation and uncertainty. Many experts recommend adding gold for diversification.
| Precious Metal | Price per ounce |
|---|---|
| Gold | $4,121 |
| Silver | $51 |
| Platinum | $1,548 |
| Palladium | $1,389 |
| Gold | |
|---|---|
| Price per ounce | $4,121 |
| Silver | |
| Price per ounce | $51 |
| Platinum | |
| Price per ounce | $1,548 |
| Palladium | |
| Price per ounce | $1,389 |
Silver, platinum, and palladium are also common portfolio additions. Gold is typically less volatile than silver, which can see major price swings within a day. Silver’s use in industry makes it more responsive to economic trends.
Platinum and palladium behave similarly to silver. These rare metals can diversify a portfolio but are usually more volatile than gold.
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font-weight: 600; } }The U.S. economy has been unsettled for years, with persistent inflation making an impact. Gold can serve as an inflation hedge in your portfolio. With multiple ways to buy, gold is accessible to most investors. Whether through a gold IRA or a more active investment approach, gold can help achieve both short- and long-term goals.
Many investors choose gold ETFs, which provide a managed, easily traded basket of assets.
Gold is a popular choice for those seeking diversification and inflation protection. There are many straightforward ways to invest.
Gold coins are collectibles and may be valued higher per ounce than bars. Their collectible and historical value can appeal to some investors. U.S. minted coins can also help guard against counterfeit bars.
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